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In a bold move to strengthen its global branding strategy, Saudi Arabia has secured naming rights to Atlético Madrid’s stadium, now to be called the Riyadh Air Metropolitano. This decision marks a significant investment in sports diplomacy, as the Spanish club has publicly affirmed the deal will last for nine years, extending the collaboration with
The recent arbitration ruling regarding Manchester City’s challenge against the Premier League’s Associated Party Transactions (APT) regulations sends ripples through the football community, inciting discussions about the integrity and fairness of financial regulations within the sport. Here we dissect the implications of the ruling, the intricacies involved in commercial deals, and the potential consequences for