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In a bold move to strengthen its global branding strategy, Saudi Arabia has secured naming rights to Atlético Madrid’s stadium, now to be called the Riyadh Air Metropolitano. This decision marks a significant investment in sports diplomacy, as the Spanish club has publicly affirmed the deal will last for nine years, extending the collaboration with
When a legal dispute unfolds in the realm of sports, especially in football, it often reverberates beyond the confines of the courtroom, affecting clubs, fans, and the financial integrity of leagues. This is certainly the case with Manchester City’s recent arbitration win regarding the Associated Party Transaction (APT) rules within the Premier League. However, the